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Search & Internet Marketing Consultant BLOG

Elias Kai Google-Kai.com

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Tweakers using tweaking ideas for better internet marketing conversions.

September 23rd, 2006 by elias.kai

Have I told you that I am tweaking a bunch of websites with total of 858 677 website pages.

Tweaking methodology can differ from sector to another: you can tweak myspace, tweak ui, do a network tweaking or hire a local tweak consultant. I read Seth’s blog and find out that tweaking is not at all an easy mission, some of the Tweakers qualities should involve:

Deep knowledge of the subject you are tweaking.

Insight of industry tweaking optimization.

A huge “open eye” on details and everything that matters for better converions.
Do not forget to re-tweak what you tweaked last year.

Tweaking is a continual process that involve all departments: marketing development, creative, pr, etc…

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Google API rate sheet

September 22nd, 2006 by elias.kai

API Operations Rate Sheet
API Service Quota Units
addKeyword 50
addKeywordList 50 per item
getActiveKeywords 1
getAllKeywords 1 per item
getKeywordList 1 per item
getKeywordStats 1
removeKeyword 1
removeKeywordList 1 per item
setKeywordListMaxCpc 10 per item
setKeywordListSingleMaxCpc 10 per item
updateKeyword 10
updateKeywordList 10 per item
getKeywordVariations 25
getKeywordsFromSite 25
addAdGroup 1
addAdGroupList 1 per item
getAdGroup 1
getAdGroupList 1 per item
getAdGroupStats 1
getAllAdGroups 1 per item
updateAdGroup 10
updateAdGroupList 10 per item
addCampaign 1
addCampaignList 1 per item
getAllAdWordsCampaigns 1 per item
getCampaign 1
getCampaignList 1 per item
getCampaignStats 1
getOptimizeAdServing 1
setOptimizeAdServing 1
updateCampaign 1
updateCampaignList 1 per item
estimateAdGroupList 25 per item
estimateCampaignList 25 per item
estimateKeywordList 25 per item
deleteReport 1
getAllJobs 1 per item
getReportDownloadUrl 1
getGzipReportDownloadUrl 1
getReportJobStatus 1
scheduleReportJob 1000
getFreeUsageQuotaThisMonth 1
getMethodCost 1
getOperationCount 1
getOperationsQuotaThisMonth 1
getUnitCount 1
getUnitCountForMethod 1
getUsageQuotaThisMonth 1
createAdWordsAccount 1
getAccountCurrency 1
getBillingAddress 1
getCreditCard 1
getDefaultAdsCoverage 1
getEmailPromotionsPreferences 1
getLanguagePreference 1
getPrimaryBusinessCategory 1
getTermsAndConditions 1
setCreditCard 1
setDefaultAdsCoverage 1
setEmailPromotionsPreferences 1
setLanguagePreference 1
setLoginInfo 1
setPrimaryBusinessCategory 1

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Google Book back in 1913

September 21st, 2006 by elias.kai

The BBC has reported that  the word Google was used a decade ago. Now, I think anyone can use this word to do AdWords or am I again wrong on this issue ?
The Google itself probably looked like this. Mr Vicker’s granddaughter Deborah has kindly sent us these scans of the book.

The Google

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