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Elias Kai Search Marketing Consultant Blog

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8.9 hours per week online on average, for the 77.6 percent of Americans internet users.

November 29th, 2006 by elias.kai
The 2007 Digital Future Project  
Internet use is growing and
evolving as an instrument for 
personal engagement — through blogs,
personal Web sites, and online communities.

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NYTimes doing ads on Google Adwords for “search engine marketing”

November 29th, 2006 by elias.kai

Check it out, NewYorktime as targeted keyword. NYtimes.com Search engine marketing’s langing page talks more about How big Media Guru moved from traditional media network and changed his career into search engine marketing.

s NYtimes.com is using google adwords with

s NYtimes.com is using google adwords with

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Yahoo Search Marketing change manage bids page

November 29th, 2006 by elias.kai

Yahoo! Search Marketing Dear Advertiser,

As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.

In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.

These columns will be replaced with two new columns of data:

Estimated Average Position: This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.

Bid Range for Top Positions: This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.

    Sincerely,

    Your Partners at Yahoo! Search Marketing

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    Google Outdoor Advertising top secret ! Display network connected to IP + Mobile Umbrella

    November 29th, 2006 by elias.kai

    Invites you ? Let me guess, I think this outdoor or Display advertising network would be connected to your mobile Garmin or anything electronic display on your car, once you pass by a certain IP zone or Mobile cell Umbrella network, you will get some cool ads pushed to you as your local pizzeria or local hotels, nightclubs and events.

    Add to this display system that it can work on any car front and back glasses, so anyone who passes by you can see the displayed Ads instead of people sitting inside the car.

    Cool Google Advertising, but that’s another idea that flies far away from my hand unless you call me to tell you more.

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    Google Advertising and Search Trends

    November 29th, 2006 by elias.kai

    Feel Free to call + 46 768 377 477 or e-mail elias.kai (at) Gmail.com

    Google AdWords Qualified PROFESSIONALs

    Elias Kai

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    Google AudioAds coming in XMAS ?

    November 29th, 2006 by elias.kai

    How cool to have Google AudioAds  as XMAS Gift ? Not cool for competitors but right for advertisers.Tony found this audioads.google.com/robots.txt

       # go away
       User-agent: *
       Disallow: /

    Philipp Google Blogoscoped found this

    audioads.google.com

    www.google.com/accounts/Login?service=audioads

    www.google.com/accounts/ServiceLogin?service=audioads

    www.google.com/accounts/NewAccount?service=audioads

    www.google.com/accounts/CreateAccount?service=audioads

    And I found it this from a document pdf on google investors page

    For the quarterly period ended March 31, 2006

    page 65 AudioAds product
    page 82 (e) “AudioAds Product� shall mean the products and services to be provided by Parent to (i) acquire and manage
    ii) sell such advertising inventory to its network of advertisers; (iii) dynamically insert audio advertisements into such advertising
    inventory; and (iv) manage the ad creation, ad campaign management, reporting, billing and payments related thereto. 

    page 65 productpage 82 (e) “ Product� shall mean the products and services to be provided by Parent to (i) acquire and manageii) sell such advertising inventory to its network of advertisers; (iii) dynamically insert audio advertisements into such advertisinginventory; and (iv) manage the ad creation, ad campaign management, reporting, billing and payments related thereto. (f) “AudioAds Operating Group� shall mean the operating group (including development, sales, support, administrative
    and other personnel) within Parent that has principal responsibility for (i) developing, launching and maintaining the AudioAds
    Product, the Company System and the Broadcast Automation Product, (ii) the sales and marketing of the use of the AudioAds
    Product, Company System and the Broadcast Automation Product and (iii) managing and developing relationships with advertisers,
    advertising agencies, content producers and syndicators, broadcasters and other parties with whom Parent interacts in connection with
    the AudioAds Product, the Company System and the Broadcast Automation Product.

    page 96
    Notwithstanding anything herein to the contrary, the AudioAds Operating Group will be subject to Parent's operating
    policies, processes and procedures, including:
    (i) All expenditures by the AudioAds Operating Group will be subject to Parent's spending authority policy.
    (ii) All contracts entered into by the AudioAds Operating Group will be subject to Parent's deal review and contracts
    approval policies, processes an procedures (including Parent's signature authority policy).
    (iii) All product and feature launches by the AudioAds Operating Group will be subject to Parent's product and feature
    launch policies, processes and procedures.
    (iv) All hiring and terminations by the AudioAds Operating Group will be subject to Parent's hiring and human
    resources policies, processes and procedures.
    (c) Upon Closing, Chad Steelberg will be the General Manager of the AudioAds Operating Group, reporting to [***].

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    Good or bad Hosting companies ?

    November 29th, 2006 by elias.kai

    It has been one month ( 30 days) and my sweet hosting company couldn’t understand me.

    Finally, they did and here I am back for block.

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    Technorati.com Conversion rate tweaking

    November 6th, 2006 by elias.kai

    Here is a smart way Technorati uses to convert and inform their new visitors. Each time, you delete their cookies or you are a new visitor, you will have a quick introduction of Technorati role:

    Welcome to Technorati.

    Technorati is the search engine of the live web. We give you the very latest blog posts so that you can read what other people are saying right now.

    Our search results are updated constantly to keep you in-the-know. Don't believe us? Bookmark this page and come back tomorrow. We guarantee that it'll be totally fresh… or your money back.”

    Technorati.com Conversion tweaking

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