As humans, we have a limited capacity to consider our alternatives.

Within our brains, there is a limited amount of shelf space available for us to temporarily put our options on to examine them and make our decision. We have cognitive limits to the amount of information we can process at any given time. When it comes to memory capacity, it seems that the limit for humans is seven, plus or minus two. This comes from a 1956 paper by cognitive psychologist George A. Miller called The Magical Number Seven, Plus or Minus Two. He referred to it as channel capacity, the number of cognitive and perceptual tasks we can successfully undertake as humans. It seems that we come with a predetermined number of “slots” available for us to temporarily swap in items that we wish to consider.

By Search Engine Land

1 followed by 100 zeroes
What’s a Google ?

“Googol” is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, “Mathematics and the Imagination” by Kasner and James Newman. Google’s play on the term reflects the company’s mission to organize the immense amount of information available on the web. and here comes the reason why Elias and Carol named their son Oliver Google Kai and this reason is to have next generations connected to as many friends, people as possible.

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