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Elias Kai Google-Kai.com

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How to write a business plan ?

April 25th, 2007 by elias.kai

Things you should think of before writing a simple business plan ?

What’s the name of your project, URL (if any) and phone number:

What is your company going to make/do/offer?

For each founder please list: name; age; nationality; city of residence;
year, school, degree, and subject for each degree; email address;
personal url (if any); present employer and title (if any). Put
unfinished degrees in parentheses.

List the main contact first.
Separate founders with blank lines.

Please tell us in a two sentences about each founder that shows a
high level of ability.

What’s new about what you are doing?

What do you understand about your business that other companies in
it just don’t get?

What are people forced to do now because what you plan to make
doesn’t exist yet?

How will you make money?

Who are your competitors, and who might become competitors? Who
do you fear most?

For founders who are hackers: what cool things have you built?
(Include urls if possible.)

How long have the founders known one another and how did you meet?

What tools will you use to build your project?

If you’ve already started working on it, how long have you been
working and how many lines of code (if applicable) have you written?

If you have an online demo, what’s the url?

How long will it take before you have a prototype? A beta? A
version you can charge for?

Which companies would be most likely to buy you?

If one wanted to buy you three months in (September Year), what’s the
lowest offer you’d take?

Why would your project be hard for someone else to duplicate?

Do you have any ideas you consider patentable?

What might go wrong? (This is a test of imagination, not confidence.)

If you’re already incorporated, when were you? Who are the
shareholders and what percent does each own? If you’ve had funding,
how much, at what valuation(s)?

If you’re not incorporated yet, please list the percent of the
company you plan to give each founder, and anyone else you plan to
give stock to. (This question is more for you than us.)

If you’ll have any major expenses beyond the living costs of your
founders, Internet access, and servers, what will they be?

If by September Year Y your startup seems to have a significant (say 20%)
chance of making you rich, which of the founders would commit to
working on it full-time for the next several years?

Do any founders have other commitments between July and September
YEAR Y inclusive?

Do any founders have commitments in the future (e.g. have been
accepted to grad school), and if so what?

Are any of the founders covered by noncompetes or intellectual
property agreements that overlap with your project? Will any be
working as employees or consultants for anyone else?

Was any of your code written by someone who is not one of your
founders? If so, how can you safely use it? (Open source is ok
of course.)

If you had any other ideas you considered applying with, feel free
to list them. One may be something we’ve been waiting for.

Please tell us something surprising or amusing that one of you has
discovered. (The answer need not be related to your project.)

Archives Posts

Have a Happy Birthday on Earth

April 25th, 2007 by elias.kai

I will have my 29th Happy birthday on the 27th of April 2007.

I could celebrate my birthday every 13 day. How could I do this ?

I will have to travel to the newly discovered planet, it is just 120 trillions miles away, and arrive to the red dwarf star. From CNN Science and the new discovered planet where humans can live.

So for this year I will celebrate my anniversary on earth and I wish to the new generations some exciting birthday parties every 13 day on red dwarf star.

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Archives Posts

Googlers Games Google + Matt Cutts makes silence

April 24th, 2007 by elias.kai

I had to post this issue from WebProNews

A week after Google’s Matt Cutts set the SEO world ablaze by asking webmasters to report cases of link-buying, his area of the Googleplex is decidedly silent – and so is the media relations department regarding a double-dipping Google executive’s association with a questionable made-for-AdSense company.
Editor’s Note: That a senior-level executive at Google co-founded a content network (seemingly) designed to game Google traffic is raising eyebrows in Searchtown. That Google (or a representation of Google) would penalize webmasters for doing what its own employee seems to be doing is cause for a cyber riot. You weren’t shy about the link-buying topic, so keep the conversation going in the comments section.
Is there are connection between Cutts’ standoffishness and Google’s unwillingness to return comment from vice president of advertising sales Tim Armstrong, and co-founder of Associated Content? Who knows? Nobody’s talking.

Equally hard to know is how spamming the company you work for fits in with that company’s Don’t Be Evil corporate philosophy (well, as of recently, it’s more of an evolving, refinable concept).

Let’s review. Cutts opened up a can slithering with worms, more worms than he could have possibly anticipated (and the can may be getting bigger), by doing what a few webmasters had asked of him: make it easier to report cases of link-buying.

That link-buying was a (potentially) punishable offense came as news to the entire SEO world, sparking heated comments on Cutts blog, which kept him glued to his home computer chair responding all weekend, as well as a neat little squall in our comments section.

Initial contact with Cutts after this was promising, as he seemed quite willing to address the numerous concerns with this apparent change in policy, and though “swamped,” he would take the time to chat.

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And then, silence – the textual kind of silence that comes in the form of automated email responses just when we need answers most. A month’s vacation is on the horizon, it said, and “swamped” transformed into “unavailable” to prepare for the coming absence.

While that could be just what it is (Occam’s Razor would demand we assume so – career before the press, a responsible employee prioritizing his commitments), the timing of Cutts’ silence is either unfortunate and coincidental, or just enigmatic enough to be interesting.

His silence matches corporate’s silence in the face of questions regarding Armstrong, who has made a fair bit of cash through “content recycling” and whose other company, Associated Content, until recently, regularly bought (rented) text link ads.

Armstrong’s affiliation with the company was spotlighted by ClickZ weeks ago, and not many paid attention. Then, it was more about the dubious quality of Associated Content’s “content,” which seemed keyword dense for search engine (Google) gaming. That article should have gotten more attention.

But recently, it has gotten more attention, especially as Google’s (new) distaste for link buying comes to light via Matt Cutts. Suddenly, the silence from within the Googleplex is deafening.

At ThreadWatch, Aaron Wall posts an indignant pair of questions:

This is how Google’s ad executives are moonlighting? In a market that corrupt (where Googlers own many brands, pay third world rates, and do not follow their own advice), what chance is left for the average webmaster or freelance copywriter, especially if they mistakenly trust Googlers?

Online marketer Preston Wily wonders, too, what response Cutts got from Armstrong:

I wondered when Matt Cutts flamed the whole SEO community for link renting what AC would do - I mean, here you have a senior Google exec practicing the very thing that an outspoken engineer rails on.

There are many, many questions to be answered. Unless Google opens up, the world may never know, but the world will be free to speculate, or worse, theorize.

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