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Google knows nothing about each user intention but
Google knows a lot about each users historical searches.
This is my reply to London calling Google Universal:
It is way hard for any actual search techniques to detect the search intention behind each query but I guess Google or others should excel in delivering the most accurate or geo targeted results.
Still many city names exist in many different countries and many words has same spelling with 3 to 20 different meanings and here the Google tasks can get more complex than ever.
I’ve been moaning to people about this for a while, although as it still hasn’t been fixed I thought I’d shout a bit louder.
I’ve recently bought a house in mighty Essex and currently pondering over whether to buy a car or not (I never needed one when living in Central London). As a result, I’ve been running searches for terms like [mortgages] and [cars]. For both of these terms, Google Universal kicks in and displays news results, which is totally understandable. What I don’t get is why they insist on showing US news for searches that clearly require domestic information.
Google already knows that if I’m searching for these terms, I’m only going to be interested in information relevant to me - so why bother showing me stuff that I’m never going to click on? I don’t want news about Bush screwing up the US economy even further, or that the Hummer now comes in Lavender Blue. I do want to know what’s happening to the Bank of England base rate and that I should hold off from buying a Mini until a new model is released in the UK next year.
Please stop showing me news results from New York Times or Wall Street Journal; I’m on a UK IP address, with a en-GB browser and searching via Google.co.uk - why on earth would these sources be of interest to me on these terms? It’s understandable for terms such as [poker], where global news is more relevant, but at least stick in a filter that thinks before it sticks “Paulson Says Housing Woes to Worsen” on the first page of UK mortgage results.

