2007 Brank Rank, change in rank, Brand Name, 2007 Brand in Brand Value $ Million US Dollars

1 0 Coca-Cola 65,324
2 0 Microsoft 58,709
3 0 IBM 57,091
4 0 GE 51,569
5 1 Nokia 33,696
6 1 Toyota 32,07
7 -2 Intel 30,954
8 1 McDonald’s 29,398
9 -1 Disney 29,21
10 0 Mercedes-Benz 23,568
11 0 Citi 23,443
12 1 Hewlett-Packard 22,197
13 2 BMW 21,612
14 -2 Marlboro 21,283
15 -1 American Express 20,827
16 0 Gillette 20,415
17 0 Louis Vuitton 20,321
18 0 Cisco 19,099
19 0 Honda 17,998
20 4 Google 17,837
21 -1 Samsung 16,853
22 -1 Merrill Lynch 14,343
23 5 HSBC 13,563
24 -1 Nescafe 12,95
25 1 Sony 12,907
26 -4 Pepsi 12,888
27 2 Oracle 12,448
28 4 UPS 12,013
29 2 Nike 12,004
30 -3 Budweiser 11,652
31 -6 Dell 11,554
32 1 JPMorgan 11,433
33 6 Apple 11,037
34 0 SAP 10,85
35 2 Goldman Sachs 10,663
36 -1 Canon 10,581
37 -1 Morgan Stanley 10,34
38 3 Ikea 10,087
39 3 UBS 9,838
40 0 Kellogg’s 9,341
41 -11 Ford 8,982
42 6 Philips 7,741
43 1 Siemens 7,737
44 7 Nintendo 7,73
45 0 Harley-Davidson 7,718
46 0 Gucci 7,697
47 NA AIG 7,49
48 -1 eBay 7,456
49 NA AXA 7,327
50 -1 Accenture 7,296
51 2 L’Oréal 7,045
52 -2 MTV 6,907
53 1 Heinz 6,544
54 2 Volkswagen 6,511
55 0 Yahoo! 6,067
56 1 Xerox 6,05
57 1 Colgate 6,025
58 3 Chanel 5,83
59 0 Wrigley’s 5,777
60 0 KFC 5,682
61 -9 Gap 5,481
62 3 Amazon.com 5,411
63 0 Nestle 5,314
64 9 Zara 5,165
65 -3 Avon 5,103
66 2 Caterpillar 5,059
67 0 Danone 5,019
68 6 Audi 4,866
69 2 Adidas 4,767
70 -6 Kleenex 4,6
71 1 Rolex 4,589
72 3 Hyundai 4,453
73 8 Hermes 4,255
74 -8 Pizza Hut 4,254
75 5 Porsche 4,235
76 2 Reuters 4,197
77 -8 Motorola 4,149
78 -1 Panasonic 4,135
79 3 Tiffany 4,003
80 NA Allianz 3,957
81 4 ING 3,88
82 -12 Kodak 3,874
83 3 Cartier 3,852
84 -8 BP 3,794
85 2 Moët & Chandon 3,739
86 -7 Kraft 3,732
87 -4 Hennessy 3,638
88 3 Starbucks 3,631
89 -5 Duracell 3,605
90 -2 Johnson & Johnson 3,445
91 2 Smirnoff 3,379
92 0 Lexus 3,354
93 -4 Shell 3,331
94 2 Prada 3,287
95 3 Burberry 3,221
96 3 Nivea 3,116
97 -3 LG 3,1
98 -8 Nissan 3,072
99 NA Polo RL 3,046
100 NA Hertz 3,026