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Elias Kai Google-Kai.com

Buzz Marketing

February 25th, 2007 by elias.kai

A must read article where time, staff and resources interferes. Ledger

How hard is it for a giant public-relations firm to compose and then transmit several comments about a single hotel? How difficult is it for an embittered competitor of a particular travel facility to compose and send out several digs using artificial names? And which of these user-generated sites has the staff or the time to check out the validity of every comment it receives?

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