Advertising in Virtual Spaces - Developing Standards - a discussion
With the advent of new virtual worlds platforms now coming to market in addition to more “established” virtual worlds marketers now have a dizzying variety of options in which to get their brands in front of virtual world users. This discussion, which encourages audience participation, brings together advertising gurus from the major virtual worlds platforms and advertising networks. IAB standards simply don’t work in a virtual environment. And yet for wide spread adoption this emerging industry needs to at least establish a common language defining product and service offerings. Join us for this first step at bringing the major players together to engage in this discussion.
- Mike Dowdle, Vice President of Business Development, Kaneva
- Joe Hyrkin, Vice President, Sales & Business Development, Gaia Online
- Ben Richardson, VP Business Development, Makena Technologies, Inc.
- Joel Greenberg, VP, Marketing Innovation, The Electric Sheep Company
- Art Sindlinger, VP, Activation Director - Social Media & Gaming, Starcom