We had always our attention on the vertical health search market and mainly after Google wanted to release a EHR eHealth Record, Health Search.

The most interesting sentence on the site was:

This site does not provide medical or any other health care advice, diagnosis or treatment. See more information.
Three interesting point before moving to discuss the Health Vertical search by Microsoft:
1- Adam Bosworth Dr. Google Health Search: Adam left Google a month ago after some releases of the Google Health backoffice.
2- HON Health on The Net Foundation that has built a cooperation with Google Co-op led by the Eng. Celia Boyer, Executive Director for Health On the Net Foundation, Geneva, Switzerland.
3- Microsoft goes live with www.healthVault.com (Google.com has cached and indexed 9 pages) and Health.Live.com (where google has already cached and indexed 31 pages)

Health Search Market is interesting and can be implemented for both prevention and health marketing strategies:

Personal Health
Sexual Partners
Condoms
Risk-Taking
Reproductive Health
Birth Control
Sex Education
Family Planning
Violence
Erectile Dysfunction Conditions
AIDS
Sexually Transmitted Diseases
Pregnancy
Sexual Dysfunctions
Impotence
Physiological Sexual Disorder
Depression
Immune Deficiency
Chlamydia Infection
Drug Abuse Procedures
Outpatient Care
Vaccination
Prostatectomy
HIV Test
Radical Prostatectomy
Psychotherapy
PAP Smear
Highly Active Antiretroviral Therapy
Body Mass Index
Oral Contraceptives Drugs & Substances
Viagra
Gardasil
Edex
Levonorgestrel
Provera
Propecia
Estradiol

Online Health Regulation in European Union
eHealth applications, whatever their nature, will frequently involve the processing of information relating to an identified or identifiable patient. Such information is legally known as personal data and is subject to data protection legislation in the European Union.

Data protection is governed by a certain number of international legally binding texts.
• Directive 95/46/CE of the European Parliament and of the Council of 25 October 1995 on the protection of individuals with regards to the processing of personal data and on the free movement of such data
• Directive 2002/58/CE of the European Parliament and of the Council of 12 July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector
• Directive 2006/24/CE of the European Parliament and of the Council of 15 March 2006 on the retention of data generated or processed in connection with the provision of publicly available electronic communications services or of public communications networks and amending Directive 2002/58/EC
• Regulation (EC) No 45/2001 on the protection of individuals with regard to the processing of personal data by the Community, institutions and bodies and on the free movement of such data
• Article 8 of the European Convention on Human Rights
• Articles 7 and 8 of the Charter of fundamental rights of the European Union
• The Convention n°108 of the Council of Europe for the Protection of Individuals with regard to Automatic Processing of Personal Data adopted on 28 January 1981
• Convention n°164 for the protection of Human Rights and dignity of the human being with regard to the application of biology and medicine: Convention on Human Rights and Biomedicine and its Additional Protocols
Some recommendations are also made to the countries that are not legally binding but are policy guidelines on specific fields of data protection:
• Recommendation (97) 5 of the Committee of Ministers to Member States on the protection of medical data, adopted on 13 Feb. 1997
• Recommendation (83) 10 of the Committee of Ministers on the protection of personal data used for scientific research and statistics, adopted on 23 September 1983Recommendation (97) 18 of the Committee of ministers of Members States concerning the protection of personal data collected and processed for statistical purposes, adopted on 30 September 1997
• Recommendation (99) 5 of the Committee of ministers of Members States for the protection of privacy on the Internet, adopted on 23 February 1999
• Communication 2004 (356) from the Commission to the Council, the European Parliament, the European economic and social committee and the committee of the regions “eHealth – making healthcare better for European citizens: an action plan for a European eHealth areaâ€?
• Some opinions or recommendations made by the Data Protection Working Party
• Opinion n° 13 (1999) of the European Group on Ethics in Science and New Technologies on Ethical issues of healthcare in the information society

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