I have read on some online and offline newspapers some critics against Google in Sweden. WHAT was the Reason behind having the word HOROR on a dating site sponsored link ?

Google had some sponsored links AdWords or what is called in swedish Sponsrade Länkar for their client in Dating sector: sites are Meetic.se and Motesplatsen.se.

Whenever Internet users were searching for the word “horor” (Horror in english), two dating sites appeared on the right or top side of Google.se

Google Sverige presschef appraised the answer with apologizes to the concerned swedish market and the 2 dating sites meetic.se and motesplatsen.se

In My opinion, it can be a human editing and/or robot error for this reason:

There was a popular sex horor forum in sweden that still positioned number one in Google.se when you search for “horor”. This site contained these words Porr, horor och feminister and was or used to be on adsense program or had a popular search term as its name horor.
So Google robot picked up a popular search term related to a sex forum and placed it as Title sponsored links for their respective cliens. This process was automated.

http://forum.onecenter.com/sverigesex/

You can Check the Web Archives WayBack Machine and read what this site had as content.
Try this Old Page
Or This one

More about this Google Mistake can be found here IDG.se

Google-sökning på “horor” ger länkar till dejtingsajter Dejtingsajten Meetic.se - som bland annat sponsrat TV4s Förkväll - har köpt sökordet “horor” på Google.
DagensMedia

You may answer it is easy. Or you may search on Google.com with ” how to lose a site in 10 days” but believe you will not find an answer in Google for that specific question, all you can get instead is - how to lose a Guy in 10 days.

Do whatever it takes to educate everyone around you in order to give any internet visitors the type of free information he needs.

Do not act like bad guys and try to fulfill your mission by 5 seconds. If you can’t write great content in 5 minutes, do not write rubbish then because it may be one of the reason to use those 5 minutes and lose your website.

Search engine optimization and website conversion are nothing but testing over period on different user samples.
You can get all traffic in 5 minutes and I can show you easily how to do it but it won’t last.

Sometimes, you have to admit that there is a 5 minutes fame or long term process.

Patience, my friend…