I have read on some online and offline newspapers some critics against Google in Sweden. WHAT was the Reason behind having the word HOROR on a dating site sponsored link ?

Google had some sponsored links AdWords or what is called in swedish Sponsrade Länkar for their client in Dating sector: sites are Meetic.se and Motesplatsen.se.

Whenever Internet users were searching for the word “horor” (Horror in english), two dating sites appeared on the right or top side of Google.se

Google Sverige presschef appraised the answer with apologizes to the concerned swedish market and the 2 dating sites meetic.se and motesplatsen.se

In My opinion, it can be a human editing and/or robot error for this reason:

There was a popular sex horor forum in sweden that still positioned number one in Google.se when you search for “horor”. This site contained these words Porr, horor och feminister and was or used to be on adsense program or had a popular search term as its name horor.
So Google robot picked up a popular search term related to a sex forum and placed it as Title sponsored links for their respective cliens. This process was automated.

http://forum.onecenter.com/sverigesex/

You can Check the Web Archives WayBack Machine and read what this site had as content.
Try this Old Page
Or This one

More about this Google Mistake can be found here IDG.se

Google-sökning på “horor” ger länkar till dejtingsajter Dejtingsajten Meetic.se - som bland annat sponsrat TV4s Förkväll - har köpt sökordet “horor” på Google.
DagensMedia

We will list some great deals by Swedish IT & Internet companies that has been sold:

Playahead
Founder: Jonas Frost and Leif Carlsson
Amount: Sold for 102 million Swedish Crowns SEK to MTG in 2007

OnGame - Bwin Games AB
Founder: Hörnell Family Oskar & Karl Hörnell with Claes Lidell
Amount: Sold for 4,5 billion Swedish Crowns SEK to Bwin

Tradera
Founder: Jonas Nordlander
Amount: Sold for 365 million Swedish Crowns SEK to Ebay in 2006

Lunarstorm
Founder: Richard Ericsson
Amount: Sold for 170 Million Swedish Crowns SEK to Sten Mörstedt in 2006

Skype
Founder: Niklas Zennström & Janus Friis
Amount: Sold for 30 Billion Swedish Crowns SEK to Ebay in 2005

Blocket
Founder: Pierre Siri
Amount: Sold for 183 Million SEK to Aftonbladet in 2004

Pricerunner
Founder: Kristofer Arwin
Amount: sold for 220 million SEK to Valueclick in 2004

Lensway
Founder: Daniel Muhlbach
Amount: sold for 100 Million SEK to Coastal Contacts in 2004