Google Accounts are landing soon to become all in one access key.
We do not know if this might affect all Googles access points : Google AdSense, AdWords Gmail Analytics or will it be limited for Google products like Gmail and Picasaweb.
For those special ones, Google checkout is offering 10 USD as bonus.
Check it out from Google Check out blog.
Google needs to keep its loyal advertisers and coach them the best techniques and tweaking strategies to enhance their site and its ROI and CPA. Google created Google Website Optimizer ( optimiser ) what we all as search engine marketer knows as usability factors that increase your selling process in less time. You need the visitors to buy or get the highest trust towards the ads that he clicked on and take less time to buy the product.
Why does Google worries about all of this, it is just because they need to keep their advertisers happy enough and use later on their Google Checkout ( the more Google can teach you, the more money google can get in return), what I call Knowledge process outsourcing or sharing.
Two things to keep in mind:
