Google news archive teams up with newspapers and allows some newspapers to sell their news archives via Google first page. Whenever you search for a keyword, in our example “lebanese embassy”, you will get Google results (SERP) and at the bottom some selling pitch like:

News archive results for lebanese embassy

1982 » ROME BOMB ROCKS LEBANESE EMBASSY - $4.95 - New York Times

1983 » DIPLOMATS RETURN TO WORK - $2.95 - Philadelphia Daily News

1985 » ELIAS SARKIS OF LEBANON, 60, DIES; SERVED AS THE … - $4.95 - New York Times

—-> by the way my search concerned the Lebanese Embassy in Stockholm Sweden