Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign – and the key to an effective landing page lies in constant testing, targeting, and testing some more.

How to crank your search results? Optimize, Optimize, Optimize your Landing Page

Customers make up their minds in JUST SECONDS when they come to you landing page.

How can you capture their attention and convert them to buyers?
How can you measure which aspect of the landing page was responsible for the conversion?

Find out how to improve your landing page performance using targeting and multivariate testing.
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How a third party can remove your pages and site from Google’s Index?

Be aware of all .info sites.

With the introduction of “Big Daddy,” Google crawls from many different data centers; they also changed the algorithm substantially at the same time. According to Dan “It appears that the changes include moving some of the duplicate content detection down to the crawlers. [This is problematic. In short:]

1. The original page exists in at least some of the data centers.
2. A copy (proxy) gets indexed in one data center, and that gets sync’d across to the others.
3. A spider visits the original, checks to see if the content is duplicate, and erroneously decides that it is.
4. The original is dropped or penalized.
”
So … the problem is that if you flood Google with massive amounts of duplicate content, it exposes a vulnerability. Eventually the algorithm makes a mistake, and your content is no longer authoritative.