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Search & Internet Marketing Manager SEO BLOG

Elias Kai Google-Kai.com

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How to crank your search results?

September 6th, 2007 by elias.kai

Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign – and the key to an effective landing page lies in constant testing, targeting, and testing some more.

How to crank your search results? Optimize, Optimize, Optimize your Landing Page

Customers make up their minds in JUST SECONDS when they come to you landing page.

How can you capture their attention and convert them to buyers?
How can you measure which aspect of the landing page was responsible for the conversion?

Find out how to improve your landing page performance using targeting and multivariate testing.
Call ELIAS KAI + 46 768 377 477

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Defend Google Proxy Hacking

August 17th, 2007 by elias.kai

How a third party can remove your pages and site from Google’s Index?

Be aware of all .info sites.

With the introduction of “Big Daddy,” Google crawls from many different data centers; they also changed the algorithm substantially at the same time. According to Dan “It appears that the changes include moving some of the duplicate content detection down to the crawlers. [This is problematic. In short:]

1. The original page exists in at least some of the data centers.
2. A copy (proxy) gets indexed in one data center, and that gets sync’d across to the others.
3. A spider visits the original, checks to see if the content is duplicate, and erroneously decides that it is.
4. The original is dropped or penalized.

So … the problem is that if you flood Google with massive amounts of duplicate content, it exposes a vulnerability. Eventually the algorithm makes a mistake, and your content is no longer authoritative.

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Google Local Search Ranking Score

July 29th, 2007 by elias.kai

I know that you had a great site with English content and you were ranking Top 10 in Google.de .se .fr .ca .dk .be(local) for a specific term. But now you have added some new languages such as Japanese, French, German Swedish, Danish, Arabic, Russian.

What would you think should happen for your Google positioning?
Will you keep the same Google ranking or would you lose it?

Actually Google had a LocalScore Patent since 2001 named Ranking search results by reranking the results based on local inter-connectivity by Krishna Bharat

Rethink your Search Engine Optimization strategy when initiated to add new languages for your site.

Google Local Score Ranking

Abstract

A search engine for searching a corpus improves the relevancy of the results by refining a standard relevancy score based on the interconnectivity of the initially returned set of documents. The search engine obtains an initial set of relevant documents by matching a user’s search terms to an index of a corpus. A re-ranking component in the search engine then refines the initially returned document rankings so that documents that are frequently cited in the initial set of relevant documents are preferred over documents that are less frequently cited within the initial set.

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Google Marketing

July 9th, 2007 by elias.kai

We live in a world where the word has its price, where this pricing is fluctuating depending on the offer and the demand of its respective market.

Let’s take a simple example for a simple marketer. How much would a marketing manager pay to know how many people are searching his brand online or how many times in France, Sweden, USA, Germany, China, Israel, Lebanon are people searching for his services or products? How much would he pay for this information? Why would it be important to this marketing manager to know about this specific information?

It is too obvious because once you know the demand, you as a marketer should be able to tweak and build your Google Marketing plans.

We will try to offer you a check list for a successful Google Marketing Strategy:

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SEO Yahoo – On site Optimization

June 22nd, 2007 by elias.kai

Who needs internal SEO? Yes, this time it is Yahoo turns to go behind an internal optimized engine and give an automatic link to any highly search terms included in their content.

Concentration on Google.com and Yahoo.com including sub domains and excluding other domains.

Google Site size: 6,890,000
Yahoo Site size: 131,000,000

Inlinks 1 – 10 of about 3,219,523 toonly this page yahoo.com
Inlinks from all pages 506,562,439 to the entire site
Inlinks (297,533,145) except from yahoo.com to the entire site including yahoo.ca yahoo.jp yahoo.fr yahoo.de and local yahoo portals

Here is one proof where Yahoo gots the first hit for ryan air ben laden on Google.com
http://fr.news.yahoo.com/20062007/202/11-septembre-ben-laden-pourrait-avoir-loue-un-avion-pour.html

Look how spammy the article gets when Yahoo internal automatic engine begins to work.

I think Yahoo is already getting more than half of its traffic from Google search results after May 2007.
That’s good when a company like Yahoo knows how to use their internal resources.

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Google Supplemental Results

June 10th, 2007 by elias.kai

Imagine you had a website with 10 pages and each page had a Google PageRank of 6 and more. After a week, you thought that it is good to add a forum or grow your website to 1000 pages, what will happen ?

1- You may end up seeing your new pages into Google Supplemental results.
2- Your site might loose a PageRank 6+ to PageRank 4+

link structure

For those 2 reasons, I suggest you define carefully your pages in the most interlinked way and have a unique content, title, description for each of your new pages or your forums.

in my eyes or Google Eyes

Of course, you should acquire more deep links to your new pages and increase the time spent on these new pages. One more additional and primary task is to have an automatic discovery site map that can include any new page you publish into your site map page.

For more information, You can give me a call at +46 768 377 477

Notes when thinking of your Google Supplemental results:
IBL’s….TBPR..in Main Index….in Supplemental….%Supp
5………1………..2………………298………………99%
10……..2………..5………………295………………98%
20……..3……….10………………290………………97%
50……..4……….50………………250………………83%
100…….5……….80………………220………………73%
1000……6………200………………100………………33%

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Backlink Analyzer

May 27th, 2007 by elias.kai

Feel free to use this Free backlink checker and analyzer.
Use this link checker or analyzer tool iIf you want to check how many links your site has received.

URL:
(Eg. http://www.google-kai.com)
Filed under How, SEO, Seo Tools having No Comments »

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