HOW KMART USED SOCIAL LISTENING TO CREATE A SHIP-MY-PANTS FUNNY VIRAL HIT?

13 million views on YouTube in one week is hardly surprising.
Made by draftfcb and KMART

Regional Interests after the Radio and Online KMART Ad drove to search trends on Google

http://www.fastcocreate.com/1682826/how-kmart-used-social-listening-and-some-nerve-to-create-a-ship-my-pants-funny-viral-hit