I would like to give a quick advice to any webmaster or marketer. Whenever you have been asked to give a link back or an exchange reciprocal link, you should always think of the Ethics of Reciprocity.

or “The Golden Rule” is a fundamental moral principle found in virtually all major religions and cultures, which simply means “treat others as you would like to be treated.” It is arguably the most essential basis for the modern concept of human rights. Principal philosophers and religious figures have stated it in different ways,

* “Thou shalt not avenge, nor bear any grudge against the children of thy people, but thou shalt love thy neighbor as thyself: I am the LORD.” — Torah Leviticus 19:18
* “Do unto others as you would have them do unto you.” — Jesus (c. 5 B.C.E. – C.E. 32 ) in the Gospels, Matthew 7:12, Matthew 22:39, Luke 6:31, Luke 10:27
* “When an alien lives with you in your land, do not mistreat him. The alien living with you must be treated as one of your native-born. Love him as yourself, for you were aliens in Egypt. I am the LORD your God.” — Torah Leviticus 19:33-34
* “This is the sum of duty; do naught unto others what you would not have them do unto you.” — Mahabharata (5:15:17) (c. 500 B.C.E.)
* “What you do not wish upon yourself, extend not to others.” — Confucius (ca. 551 – 479 B.C.E.)
* “What is hateful to you, do not to your fellow man.” — Hillel (ca. 50 B.C.E. – C.E. 10)

* “None of you truly believes until he loves for his brother what he loves for himself.” — Muhammad (c. C.E. 571 – 632) in a Hadith.

You can also use this tool that helps you to check and analyze your back links or what we call incoming links.