Archive for Friends 2 KAI

Taste your Linking strategy like your wine during XMAS and for 2007

A dialogue made by Elias Kai , a search engine marketing specialist.
I have interviewed Miss Wine and Mr. Link and asked them what they are preparing before Xmas and New Year 2007.


wine Wine Keep me in a good environment

link Link: Keep me close to good neighbourhood pages and avoid spammers in forums and guestbook.

wine Wine: I should be kept in a good temperature

link Link: Keep me close to all regions and cities from Asia to USA, From south Africa to Siberia.

wine Wine: My oxidation is valuable

link Link: Keep my users happy whenever they move away from where they saw me first.

wine Wine: Always try to ship wine in appropriate conditions

link Link: Do not play with me and move me around too much

wine Wine: Pack me in different bottles but always respect international standards.

link Link: Do not use me in JavaScript and try to give me good titles.

wine Wine: If I am good or the best, my price gets higher

link Link: If I come from .edu relevant content and / or top traffic relevant sites, I will ask you t o pay me more.

wine Wine: Do not forget to drink me, I am a Lebanese Wine.
link Link: do not forget to click on me

Merry XMAS & Happy New Year 2007 from

Elias, Carol, and our Son Oliver Google KAI


It is well written that you should make pages for users not for search engines; it goes logic that people produce wine so others can use it in a decent and happy ways.

“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.�

* Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.�
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn't exist?�
* Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or “bad neighbourhoods� on the web, as your own ranking may be affected adversely by those links.
* Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Goldâ„¢ that send automatic or programmatic queries to Google.

a Swedish Google found in Google images

Google YouTube = $1.65 billion

We all remember when Google bought Sketchup. After few hours Sketchup had this logo ( from Google was added).
I will wait to see when YouTube will have a similar from Google on their logo.
YouTube from Google
Google YouTube
No wonder Google is after YouTube: CNN Money Ressource
  1. Some utlimate reasons for buying YouTube
  2. Google Video Sponsored Ads and increase of advertising revenues.
  3. MySpace is the second after Youtube in online video market.
  4. YouTube is international and has potential of video search technology and close to its users.
  5. Google will not wait soapbox from MSN video to be successfull.
  6. Google also announced an online video deal with Sony BMG Monday as well as one with Warner Music Group.
  7. Cross search evaluation – Cross searching
    Search for “google” on youtubeSearch for “youtube” on Google video
  8. Use Google Trends to watch some recent comparative traffic.
  9. Google youTube
google youtube Source Google Trends

SEO contest in Sweden – Sökmotoroptimeringstävling

There is a cool SEO contest going on in Sweden and I have a message to deliver from a Swedish friend:
Just nu går en sökmotoroptimeringstävling av stapeln i Sverige. Dom sökord som ska användas är följande

Nikke’s contribution to this competition: Sökmotoroptimeringstävling

Det är för närvarande 22 deltagare i tävlingen men det finns fortfarande möjlighet att delta. Detta är enligt Jim Westergren också hjärnan bakom första SEO-tävling internationellt där man tävlar på flera sökord samtidigt och dessutom med en ny domän. Det ställer alltså helt andra krav på själva optimeringen vilket gör det hela mycket mer intressant. Det är även med åäö och svenska sidor vilket är lärorikt för hur man ska optimera för svenska termer. Detta är en tävling som alla svenska webmasters kan vara med i så anmäl dej idag. Analysverktyg för dina websidor

Google gives a Warning to Politicians after 2 major events ( Gambling, Foley )

I had always many critics concerning politics blogging and the connection between freedom of speech , Internet and old Media channels.

On the 3rd of October 2006, Eric Schmidt had an interview with Financial Times where he adress his speech to the conservative party and as part of a global attempt to educate the world’s politicians.

Many of the politicians don't actually understand the phenomenon of the internet very well. It's partly because of their often what they learn about the internet they learn from their staffs and their children,� Mr Schmidt said.

In my opinion, this comes with 2 major events that happened during the last days:

  1. One is the truth shown on one’s blog about Foley’s emails and Instant messaging. Foley’s case “Foley, 52, resigned Friday after he was confronted with sexually explicit electronic messages he had sent the teen male pages.”
  2. Second event comes after the September 30th. U.S. Congress passed the Unlawful Internet Gambling Enforcement Act (UIGEA). This Act is expected to be signed by President Bush as early as middle October. Even though the bill surprised the internet gambling industry (Online Poker PokerIce.com, Sportwetten, CasinosIce.com Online Casino reviews ), reactions from U.S. and European internet gambling sites are already taking place. Internet gambling sites are planning to either adjust operations to the new law or shut down their operations in the U.S.; this means, the US$12 billion industry may collapse.

The current “TV generation� of political leaders had learned to “switch on� and perform in front of the cameras and most were now aware of the internet's importance, he said. But he argued they had yet to grasp the technology's implications, not least in terms of the power it hands to voters, posing the question: “If television created this generation of politicians, what will the internet do to the next generation of politicians?�
“The internet has largely filled a role of funding for politicians … but it has not yet affected elections. It clearly will,â€? he forecast.

Schmidt said that within five years, voters will be able to use a truth predictor software that shows the probability a politician’s statements are factually correct. “We [at Google] are not in charge of truth but we might be able to give a probability,â€? he said.