As we have posted in the past about a new channel that Google should deeply into it was the Google Outdoor Advertising with local audience target on Billboards.

Now Google has recently got the Outdoor Billboard Kiosk entitled ” Allocating advertising space in a network of displays ” with a US patent 20060287913.


An extract from the US patent document states:
”

Advances in technology have created new advertising channels to promote products and services. One example of this are kiosk-type billboards typically located in retail outlets, such as shopping malls, airports, hotel lobbies, etc. In their simplest form these devices loop through a series of poster-type advertisements promoting, movies, products and/or retail outlets in proximity to the sign to induce specific customer behavior. Usually these billboards execute a predetermined cycle whereby each advertisement is displayed for predetermined time period before the device automatically cycles to the next advertisement in the loop. Changes in the content of such a billboard are made by physically changing the roll of printed advertisements that provides the loop or modifying the electronic content of the advertisements for electronic billboards. Therefore, management of a system of these kiosk-type billboards is difficult. Furthermore, sale of advertising space and creation of an effective advertising campaign within a given budget in such a system is also complicated due to the distributed nature of the billboards. Other problems with existing billboard technologies also exit. ”

This was some kind of proposal I did to Google long time ago with an additional Free mobile ads on CARS or Trucks that can get any zip location and display local ads for the closest Hotel such as Formule 1 or Best Western.

Invites you ? Let me guess, I think this outdoor or Display advertising network would be connected to your mobile Garmin or anything electronic display on your car, once you pass by a certain IP zone or Mobile cell Umbrella network, you will get some cool ads pushed to you as your local pizzeria or local hotels, nightclubs and events.

Add to this display system that it can work on any car front and back glasses, so anyone who passes by you can see the displayed Ads instead of people sitting inside the car.

Cool Google Advertising, but that’s another idea that flies far away from my hand unless you call me to tell you more.