Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign – and the key to an effective landing page lies in constant testing, targeting, and testing some more.

How to crank your search results? Optimize, Optimize, Optimize your Landing Page

Customers make up their minds in JUST SECONDS when they come to you landing page.

How can you capture their attention and convert them to buyers?
How can you measure which aspect of the landing page was responsible for the conversion?

Find out how to improve your landing page performance using targeting and multivariate testing.
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What is Tafiti.com?

Tafiti, which means “do research” in Swahili, is an experimental search front-end from Microsoft, designed to help people use the Web for research projects that span multiple search queries and sessions by helping visualize, store, and share research results. Tafiti uses both Microsoft Silverlight and Live Search to explore the intersection of richer experiences on the Web and the increasing specialization of search.

What technologies are used in Tafiti?

Tafiti uses Silverlight 1.0 RC and AJAX to provide rich, cross-platform user experiences and leverages the following Microsoft services on the backend:

* Live Search for Web, Books, Blogs, News, and Images
* Live ID
* Live Spaces