I bet you hear it every day. Content is King. Well I do not agree 100% that content is king.

I do believe in the values of distribution to the mass (like Elias Canetti Mass et Puissance)

You know that BBC , NBC and many other TV networks have the richest video content on earth but they have never made them public and openly distributed. These TV networks just kept their videos on their dusty archives.
It was until YouTube and many other teens sites that gave any content its King Kong value.

Each company or individual should know how to capitalize on his archives and dead content. If you have content and it is hidden or found on the 7th floor or 8th level pages, no users, consumers will ever find it nor consume it.

Make each single paper, video, audio, data file to be spread. The sooner the better.

Let your content be your King Kong.

Distribute your content on all technology platforms and in all international languages.