I do believe that respecting your visitors is a must.
I do believe that offering a service and commodity from your site is a must.
I do believe that communities are a must.
I do believe that search traffic is the most valuable asset for any online business.
I do believe that delivering a TV or any offline media campaign should stick with a search marketing perspective and strategies.
I do believe that local and vertical search niche should get more empowered.
I do believe that all marketing channel should have a mixed planning that incorporate inputs from designers, seo, sem,Public relations, buzz marketer and product managers.

Great post concerning linking business from Nikke in Swedish.
Let us have some kwak beligum beers tonight.