People have come to know Google as a fast and easy way to find the information they want. This is what we set out to do more than 10 years ago, and it’s what we continue to work on today.
Check out and download this pdf google economic impact in USA during 2009.
If search clicks brought in as much revenue for businesses as ad clicks,
these two assumptions would imply that businesses receive $11 in profit
for every $1 they spend on AdWords. This is because, if advertisers
receive 2 times as much value from AdWords as they spend on AdWords, and they receive 5 times as much value from Google Search as they do from AdWords, then the total profit they receive is 11 times what they spend, or 2(spend) + 5 x 2(spend) – (spend) = 11(spend)
However, clicks through search results may not be as commercially
valuable as ad clicks, so we want to be conservative: we estimate that
search clicks are about 70 percent as valuable as ad clicks. This means advertisers receive 8 times the profit that they spend on AdWords, or 2(spend) + .7 x 5 x 2(spend) – (spend) = 8(spend).
Many people also know Google as a set of tools they use to make a living. Through our search and advertising programs, businesses find customers, publishers earn money from their content, and
non-profits solicit donations and volunteers. These tools are how Google makes money, and they’re how hundreds of thousands of other businesses do, too.
In the pages that follow, we describe Google’s economic impact across the U.S. This impact is reflected by the number of advertisers and website publishers in every state, the non–profits we provide with free advertising, and the real–life stories of small businesses that have benefited from using Google.
Like so many American companies, Google began life as a small business that succeeded by putting in long hours and hard work. That’s why we want to help as many businesses as we can to grow.
Sincerely,
Claire Hughes Johnson
Vice President, Global Online Sales
google economic impact in USA during 2009
