Hi Ad Planner users,
Since our initial launch to US users, many of you have sent us your comments and ideas on product features and improvements. We’d like to highlight some product changes that were based on your feedback:

- Define audiences based on searches. For example, find football fans based on their search for the words “football”, “nfl”, “football score”.
- Rank your site results the way you want. For example, rank your sites by ‘Audience Reach’ to scale the reach of your media plan or rank your sites by ‘Composition Index’ to find sites with the highest concentration of your audience.
- Target your audience by state & DMA. You can now define your audience at the state and DMA level, as well as by languages spoken.
- Show sites that have ads, belong in certain categories, or have a particular domain suffix. For example, to find football fans you can filter your site results to show only sites that have ads, are classified in the Sports category, and have the country domain of ‘.co.uk’.
If you haven’t visited Ad Planner in a while, be sure to check out our new training videos that walk you through the tool and highlight some of these new features. For a full list of feature updates since our launch in June, visit our Help Center.
Thank you for participating in our Beta Test - as always, please continue to send us your feedback.
Best regards,
The Google Ad Planner Team

Google Ad Planner release notesPrint
11/10/08
Filter search results by domain suffix.
Filter search results by sites that accept advertising.
10/23/08
Define an audience by states and designated market areas (US) and regions and cities (outside the US).
See demographic data from the UK, France, Italy, Germany, and Spain.
Filter search results by site categories.
9/25/08
Define an audience by keywords.
Review interactive charts for media plans.
Define an audience in multiple languages.
Change ranking methods to display different sites.
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