Benchmark your own website with Google analytics benchmarking opt-in service:

Google Analytics Data Sharing Settings
Please select from the options below.

Please select one or more of the data sharing options
Share my Google Analytics data…
Please select at least one option for sharing your Google Analytics data.
With Google products onlyEnable enhanced ad features and an improved experience with AdWords, AdSense and other Google products by sharing your website’s Google Analytics data with other Google services. Only Google services (no third parties) will be able to access your data.

Usage example: Google Conversion Optimiser
If you are an AdWords customer, selecting this option will allow you to use Conversion Optimiser once it is available, with the following key benefits:
- Meet your ROI objectives by automatically managing your bids according to maximum CPA goals.
- Minimise your conversion costs while saving time.
Anonymously with Google products and the benchmarking service
Enable benchmarking within Google Analytics by sharing your website data in an anonymous form. Google will remove all identifiable information about your website, combine the data with hundreds of other anonymous sites in comparable industries and report aggregate trends in the benchmarking service. Google will also use this data in anonymous form to improve our products and services.

Usage example: Google Analytics Benchmarking- Use benchmarking to compare your website’s statistics against industry verticals.
- Gain broader context for your site and identify additional opportunities to improve your site metrics.

You will get a dashboard with visitors, bounce rate, time on site, etc. The blue dotted line represents the data from your own website. The black line represents the data of the benchmark.

Based on this information you should theoretically be able to determine if your visitors perform better or worse than the average.

The big question however will be how the benchmark is determined.
How is the benchmark determined?

If I see it correctly, there are two variables here.

1. You can pick your own industry/category to be compared with. If you look in the screenshot of the paragraph above you will not an option “open category list” at the top of the page.
2. Google divides the market into small, medium and large.

Eventually, this leads to categories with a minimal of 100 websites divided by size and category. Since the service will be anonymously, you will not know which sites you have been compared with. Not sure how this will work out.

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