Google attacking online mortgage businesses

So yes whenever Google or other big online companies found the opportunity, they should take it.

Yahoo bought Maktoob.com the biggest Arabic portal and now Google entering the mortgage loans business under covered or over covered.

From NYTimes.com

LendingTree.com recently learned that Google imminently plans to launch a loan aggregation service in late August or early September of this year that would compete with LendingTree,” the complaint says. “Lending Tree has also learned that Mortech intends to make its pricing engine services available for use with Google’s new service and will send information related to mortgage loan offers to be displayed to consumer on Google’s Web site.”

The complaint further says that LendingTree has obtained screen shots of a trial version of Google’s service that further indicate that it plans to “provide customers with conditional loan offers in addition to lenders’ contact information.”

Is Google moving away from its own identity? The search business to Lead and other verticals?
Would you be able to protect your online business if Google is able to clone it on a big scale?

Soon, we might see Google taking the WAVE and going to all social gaming sector and real times social and health communities – I bet this is going to happen in 2011. :)

lendingtree.com
mortgageloan.com
http://www.bankrate.com/

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