GOOGLE TV ADS by Wall Street Journal WSJ.com
Google Gains on Goal of Controlling And Targeting TV Commercials
By Kevin J. Delaney and Peter Grant
Word Count: 1,448 | Companies Featured in This Article: GoogleGoogle Inc. has established a toehold in pursuing of one its next big ambitions: controlling which television ads viewers see and tailoring them to consumers’ interests.
The Mountain View, Calif., company honed the highly profitable Internet model of search advertising — that is, selling ads targeted directly at consumers based on the terms they enter into Web search engines. Last year, the eight-year-old company racked up more than $10 billion of revenue by brokering online ads for itself and its partners.
Now, Google has begun a test run serving up TV commercials to cable subscribers in Concord, Calif., people familiar …
