Follow up this link in order to know what I am talking about
Link to find out how the Hollywood.com was spammed - a way used by some poker , viagra, drugs affiliates to check some holes on old and authority sites.

You can always use the simple query: ( site:hollywood.com poker ) copy this and paste it on google.com query space.

I will list some URLs from my findings
Results 1 - 10 of about 1,380 from hollywood.com for poker. (0.07 seconds)

Texas Hold Em Poker Online, Free Poker Downloads, Poker Site …
poker site, free poker downloads, poker tables, paradise poker, texas hold em poker online.
joygiovanni.hollywood.com/forums/uploads/adv/poker-8.html - 11k - Cached - Similar pages

Poker Money, Internet Casino Poker, Free Poker on line, Poker …
poker review, poker money, poker downloads, internet casino poker, free poker on line.
joygiovanni.hollywood.com/cutenews/data/archives/best/poker-7.html - 11k - Cached - Similar pages

Poker USA, Caribbean Poker, Money Poker, Texas Holdem Poker Online …
texas holdem poker online, poker usa, caribbean poker, money poker, internet poker room.
joygiovanni.hollywood.com/forums/uploads/adv/poker-32.html - 11k - Cached - Similar pages