They know how to become ONE ( STEFAN ENGESETH shows us exactly how major brands knew how to attract ideas from partners clients users employees and deploy them to become the ONE )
Google is serving a real time World Cup Matches Results whenever you search for the word WORLD CUP, check world cup germany 2006 Results
Coca Cola know very well how To Evangelize and personalize their ads. I do not know if you paid attention to all the Advertising spots at the World Cup in Germany where Coca Cola Colors are changed in each game to fit each team colors and when the game or the stadium is full enough they use he Advertising spots as Coca-cola.com/football
