I had to fill out a survey from Jupiter ClickZ and you have to tweak the way you measure any search marketing success and show the right KPI key performance indicators. Take a closer look into the following points and if you need a Search Engine Marketing Specialist, do not hesitate to contact Elias Kai
* Increasing brand awareness
* Building buzz
* Search share of voice
* Improving brand favorability
* Increasing intent to purchase
* Maintaining brand exposure alongside competitors
* Engagement with rich media (i.e. video humour, animation)
* Engagement with photo galleries, social features, interactive calendars, local or destination information
* Maximizing value of sponsorships, celebrity endorsements
* Online purchase
* Lifetime revenue per user
* Profit per user
* Call center calls
* In-store purchases
* Call-center purchases
* Online registrations
* Generate leads for products/services sold offline
* Click-thrus
* Impressions
