What the heck ? Why are these people changing names so often.

First, the co-founders for Skype. Kazaa, Zennström and Friis, have launched The Venice Project and now they are changing the name to something else as free TV by the the name of JOOST.

Why would they name it JOOST ?
Since the company headquarter or developers departments is based in Amesterdam, The Netherlands, then it is logical to name it Joost referring to Joost Van Den Vondell who was a German Dutch writer and playwright that converted to Catholicisms in 1641. Joost was an unpopular figure around the Calvinist circles.

Back to JOOST TV, I have personally been invited to test The Venice Project and I can tell as from any user experience, I felt attached to the quality and the broadcast experience much more than the content.

One additional factors is missing will be the viral marketing by affording other social medium to get connected to JOOST as SecondLife or Project Entropia.

But, when are we going to watch the Football World Cup on JOOST ? no one can tell.

Joost needs more trust connection factor to the mass and not only to broadband connected users.

Will we be able to watch JOOST on Mobile phone or on Digital Giant TVs ?