A dialogue made by Elias Kai , a search engine marketing specialist.

I have interviewed Miss Wine and Mr. Link and asked them what they are preparing before Xmas and New Year 2007.

Wine Keep me in a good environment

Link: Keep me close to good neighbourhood pages and avoid spammers in forums and guestbook.

Wine: I should be kept in a good temperature

Link: Keep me close to all regions and cities from Asia to USA, From south Africa to Siberia.

Wine: My oxidation is valuable

Link: Keep my users happy whenever they move away from where they saw me first.

Wine: Always try to ship wine in appropriate conditions

Link: Do not play with me and move me around too much

Wine: Pack me in different bottles but always respect international standards.

Link: Do not use me in JavaScript and try to give me good titles.

Wine: If I am good or the best, my price gets higher

Link: If I come from .edu relevant content and / or top traffic relevant sites, I will ask you t o pay me more.

Wine: Do not forget to drink me, I am a Lebanese Wine.
link Link: do not forget to click on me

It is well written that you should make pages for users not for search engines; it goes logic that people produce wine so others can use it in a decent and happy ways.

Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.?

* Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.â€?
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?
* Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighbourhoods? on the web, as your own ranking may be affected adversely by those links.
* Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Goldâ„¢ that send automatic or programmatic queries to Google.

I would also advice reading these sources: Brad Linking Rights , don’t link to us, Jacob Nielsen, Linking Liability.