“When you try to be all things to all people, you end up
being nothing�
– Al Reis
“Professional service marketing is certainly among the
“safest� I've ever seen. Because it appears to take no risks,
it's actually quite risky.�
– Seth Godin
“When your work speaks for itself, don't interrupt.�
- Henry J. Kaiser
“The aim of marketing is to make selling superfluous.�
– Peter Drucker
“I don't know who you are.
I don't know your company.
I don't know your company's product.
I don't know what your company stands for.
I don't know your company's customers.
I don't know your company's record.
I don't know your company's reputation.
Now—what was it you wanted to sell me?�
- Scowling Executive
From Ogilvy on Advertising
“People come to your site for one reason: to solve a problem.�
– Vincent Flanders
