A question to be answered. Here is some samples site:select.nytimes.com friedman
We have noticed a lot of queries done without any relevancy lately on Google. Some of those SERPS are from Journal or online newspapers such as NYT and many others where you end up by irrelevant content asking you to subscribe.

This problems occurs for most Online Journals. But lemonde.fr has another half extrait solution before subscription
The question is : Was it done for the purpose of getting more subscribers ?

Philipp from Google Blogoscoped
the user is *annoyed* when she enters a search string and the result page says “please subscribe to actually see this”. I certainly hate it, even on Google News – I think they should exclude sub-only sources there as well, ‘

I totally agree, adding to Google news, Google Scholars. You do some search and you end up wasting 10 minutes to subscribe or to pay in order to get your articles WHICH can be found for FREE in some other search engines with old data stored.

Danny Sullivan from Search Engine Watch
Jill from High rankings is following the even with an open forum

Google should take cautions about these actions and seriously.
You never know when Google can begin losing their actual added value which is the Free Accessible and most relevant information ressource.