Google news archive teams up with newspapers and allows some newspapers to sell their news archives via Google first page. Whenever you search for a keyword, in our example “lebanese embassy”, you will get Google results (SERP) and at the bottom some selling pitch like:
News archive results for lebanese embassy![]()
1982 » ROME BOMB ROCKS LEBANESE EMBASSY – $4.95 – New York Times
1983 » DIPLOMATS RETURN TO WORK – $2.95 – Philadelphia Daily News
1985 » ELIAS SARKIS OF LEBANON, 60, DIES; SERVED AS THE … - $4.95 – New York Times
—-> by the way my search concerned the Lebanese Embassy in Stockholm Sweden