Americans are consuming more and more video across all three screens (TV, Web, Mobile) according to our recent A2/M2 Three Screen Report. But do we watch TV online the same way we watch on our living room TV?

AD PERFORMANCE RATES:

Online TV Viewing Dominates Web Sessions
Reused TV Ads Perform Best
Viewers Still Prefer Live TV

Recession Intensifies ‘Couch Potatoism’ as TV, Internet Converge – Deloitte.com
http://blog.nielsen.com/nielsenwire/consumer/do-we-watch-the-web-the-same-way-we-watch-tv-not-really/

About the Survey:Nielsen collected online panel data of US visitors to online TV sites (ABC.com, CBS.com, CWTV.com, Hulu.com, or NBC.com) from January 4-February 4, 2010.