Well, It is almost 5 years now and I admit beeing lazy enough for not finishing my phd dissertation.
My subject focus is the funnel from the starting point.
We tend through the last 8 years to search for health information online and on Health search engines or generic search engines like Google.
But, what kind of online behavior should be assigned to each single online user?
Will it be different behavior in Europe than USA, Africa, Asia?
What are the primary factors that enhance any health website or pharmaceutical portal ? Are those factores measured enough and optimized in order to satisfy each health consumers’ needs ?
What are the health search trends in each single country and in each language ?
What is ehealth ethics and how to protect patients privacy?
How and why should both physicians and patients sit and empower each other ?
Keywords: e-health, e-santé, marketing, services, management, usability, trust, behavior, internet, mobile, patients, physicians, hospitals, clinics, trials, pharmacy, Europe.
GDrTGG comment4