SES London starts in 3 weeks 20 Feb, Keynote Presentation
Nick CarrNick Carr
Author of The Big Switch: Rewiring the World, from Edison to Google

Free Webcast: Nick Carr and The Big Switch
Today, 6 Feb – 5:00pm(GMT) / 12:00pm(EST) / 9:00am(PST)

Here is your chance to engage Nick with specific technology and business questions discuss his most recent book, The Big Switch: Rewiring the World, from Edison to Google.

19 Feb, Opening Keynote
Fredrick Marckini

Chief Global Search Officer, Isobar
Mr. Marckini founded iProspect and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry’s earliest books, including the ground-breaking Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). Mr. Marckini is considered one of the pioneers of search engine marketing and was named to BtoB Magazine’s Top 100 Marketers 2005 and 2006 lists.

Introducing the Orion Panels. These primary sessions include industry thought leaders who will discuss the hottest topics we face today and this will drive the tactical content for the rest of your week. In short we want to create a learning environment that welcomes the new breed of search marketing along with the experts who have defined the space as we know it today.

19 February: All Star Analytics Team
A successful search analytics strategy is key to maximising ROI. Search engine optimization and pay per click advertising is pre click. But what happens after the click? This panel of thought leaders in the field of analytics will discuss everything from bounce rates, improving conversion, spotting trends and generally elevating your SEO/PPC analysis to a whole new level. List of Speakers »

19 February: Universal, Blended and Vertical Search
Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week’s optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.
List of Speakers »

Search Training Workshops
22 February | Business Design Centre†
† There is an additional fee to attend. Discount does not apply to training workshop.

SES London presents Search Engine Marketing (SEM) Training. Workshops covering optimization and advertising strategies, tactics and best practices are available. In order to keep the training intimate, seats are limited, so please register early. Greg Jarboe, Amanda Watlington, Jennifer Laycock, Christine Churchill and Matt Bailey all present onsite to help you grow your business.

Workshops include:
Reaching Your Audience Through Blogs »
Optimizing for Universal Search »
Usability & Accessibility »
Making Pay Per Click Pay – Best Practices in Pay Per Click Advertising »
†Training classes available for an additional cost.

Special Events
LondonSEO Party, Thursday, 21 February – ask for details at SES London