I would like to thank Seth for his latest book Meatball Mondae..
I felt like Seth is becoming a Google Evangelist or more a New Marketing Idol.
Seth got it right when he points to the power of pull marketing versus the push marketing and mainly when empowering that organizations should use their content and treat it as KING KONG.
While this is clearly good news for Google (millions of businesses and organizations bidding against each other, with all the money going to Google!), it's also great news for marketers. Even marketers who don't think of themselves as marketers.
Every day, hundreds of millions of people do hundreds of millions of searches on Google. Each search is its own “channel.� Each search represents a distinct marketing vehicle, a chance for an individual to directly connect with a marketer.
So the question is this: If there were a TV channel all about exactly what you sell, and the ads cost about $1 each, would you buy them?
Thank you Seth.
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