Just as social media moves at an incredible speed, so does its
evolving language. What follows are definitions of some of the
most common terms unique to social networking. New terms are
being added to the language daily. Although it may be impossible
to provide an exhaustive dictionary of these dynamic new media,
it is our intent to offer a starting place for anyone looking to
explore social networking. Your ultimate guide for social networking world.

In the viral world of social networking, information moves at the speed
of light – from desktops to mobile devices and back again with
the click of a button. Blogs, wikis, podcasts, video and photo
sharing sites – entire virtual worlds – each of these social networking
has a language unto itself. Each represents new opportunities
and challenges for marketers who can communicate effectively
in this expanding online environment.

Consider this:

• As of April 2007, Technorati was tracking more than 75
million blogs and 175,100 new blogs were being created
every day.
• 56% of internet users in the same age bracket believe they
wouldn't be able to stay in touch with friends and family without technology.
• YouTube serves more than 101 million videos every day.
• More than 41% of the visitors to MySpace are between the
ages of 35-54.
• MySpace experienced a 159% increase in unique visitors
between Sept. 2005 and Sept. 2006.
• Orkut experienced a 420% increase in unique visitors during
the same time period.
• During 2006, the number of adults who had downloaded a
podcast grew more than 75% in 6 months alone.
• A podcasting audience totaling 10 million in 2006 will by
many estimates grow to 65 million by 2012.

Sources: eMarketer, as reported in Ad Age's “Digital Marketing &
Media Fact Pack,� April 23, 2007; PEW Internet Research;
Technorati; YouTube