Here is a smart way Technorati uses to convert and inform their new visitors. Each time, you delete their cookies or you are a new visitor, you will have a quick introduction of Technorati role:

”

Welcome to Technorati.

Technorati is the search engine of the live web. We give you the very latest blog posts so that you can read what other people are saying right now.

Our search results are updated constantly to keep you in-the-know. Don't believe us? Bookmark this page and come back tomorrow. We guarantee that it'll be totally fresh… or your money back.”