U.S. Advertising Revenue at major media companies by sector

U.S. Advertising Revenue at major media companies by sector

Online 2006 2007 Y/Y $ Change Notes

Google $6,040 $8,694 44% $2,654 Full US Rev

Yahoo $4,366 $4,727 8% $361 Full Us Rev

AOL $1,886 $2,231 18% $345 Advertising Only

Microsoft $1,600 $2,110 32% $510 CY Ads Only

Total $13,892 $17,762 28% $3,870

Share of Total Ad Spending 26% 30%

Total Excluding Google $7,852 $9,068 15% $1,216

Share of Total Ad Spending 15% 16%

Google $6,040 $8,694 44% $2,654

Share of Total Ad Spending 11% 15%

TV (Cable and Broadcast) 2006 2007 Y/Y $ Notes

Time Warner $3,827 $3,925 3% $98 Networks and Cable

Viacom $4,290 $4,690 9% $400 Global

News Corp $8,692 $9,607 11% $915 Fees and Ads

CBS $2,561 $2,461 -4% -$100 Fees and Ads

Total $19,370 $20,683 7% $1,313

Share of Total Ad Spending 36% 35%

Print (Newspapers and Mags) 2006 2007 Y/Y $ Notes

New York Times $2,078 $1,950 -6% -$128 Print ads only.

Gannett $5,275 $4,937 -6% -$338

McClatchy $2,091 $1,912 -9% -$179

Time, Inc. $2,663 $2,698 1% $35 “Print” portion of TWX

Total $12,107 $11,497 -5% -$610

Share of Total Ad Spending 23% 20%

Radio 2006 2007 Y/Y $ Notes

Entercom $440 $468 6% $28 Same station

CBS $498 $447 -10% -$51

Citadel $793 $763 -4% -$30

Clear Channel $3,438 $3,439 0% $1

Total $5,169 $5,117 -1% -$52

Share of Total Ad Spending 10% 9%

Outdoor 2006 2007 Y/Y $ Notes

Clear Channel Outdoor $2,898 $3,282 13% $384 Americas

Total $2,898 $3,282 13% $384

Share of Total Ad Spending 5% 6%

ALL 2006 2007 Y/Y $ Notes

Total Advertising $53,436 $58,341 9% $4,905

Online $13,892 $17,762 28% $3,870

Share 26% 30%

Offline $39,544 $40,579 3% $1,035

Share 74% 70%

Google $6,040 $8,694 44% $2,654

Share 11% 15%

Analysis by:

Silicon Alley Insider

Source: Company releases.

144 comments

  1. This is great! How do you uncover this stuff?

  2. Amazing entertaining thank you, I do think your trusty audience would surely want a good deal more content similar to this keep the great nice work.

  3. Hey, I think your very on point with this, I won’t say I agree with you completely , but its not really that big of a issue.

  4. WOW Gold says:

    Some of your people have been very nice and helpful though. Ann Wilson has been very nice, and give me discount codes etc. So, your Customer Service PEOPLE are nice, but sometimes you have trouble getting the gold dfzhfgxh.

  5. I loved reading through your own publish. I’ve got to be honest was the very first content in your website We genuinely liked and exactly where I’d a feeling of knowing, know what I mean? Anyway, maintain the posting as well as Im going to be back once again.

  6. The subsequent time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, however I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you might fix if you happen to werent too busy on the lookout for attention.

  7. Solar Lights…

    [...]listed below are some listings to sites I always connect to since we think they really are truly worth visiting[...]…

  8. Super Cheap Yankee Candles…

    [...]we like to honor other sites on the web, even if they aren’t related to us, by linking to them. Below are some sites worth checking out[...]…

  9. Swiffer Coupons…

    [...]these are a handful of listings to sites I always connect to seeing that we think they are really worth visiting[...]…

  10. Deliciously Chocolate…

    [...]here are some links to deliciously chocolate sites that we link to because we think they are worth visiting[...]…

  11. Pozycjonowanie…

    I was curious if you ever thought of changing the page layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of t…

  12. Architectural Services grimsby says:

    Great website…

    [...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……

  13. Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  14. Cool sites…

    [...]we came across a cool site that you might enjoy. Take a look if you want[...]……

  15. You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  16. Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  17. Links…

    [...]Sites of interest we have a link to[...]……

  18. Your blog is mentioned within my discussion board as being a advised reading. Im glad I went by to discover it.

  19. Read was interesting, stay in touch……

    [...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……

  20. Great website…

    [...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……

  21. Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  22. Jennifer Aniston Diet…

    [...]listed below are a handful of web links to internet pages which I connect to since we think they really are truly worth visiting[...]…

  23. Gems form the internet…

    [...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……

  24. jewelry watches deals…

    [...]we like to honor other sites on the web, even if they aren’t related to us, by linking to them. Below are some sites worth checking out[...]…

  25. Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  26. You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  27. womens flats deals…

    [...]the time to read or visit the content or sites we have linked to below the[...]…

  28. my site says:

    Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  29. interesting links…

    my online finds for friends…

  30. Digg…

    While checking out DIGG today I noticed this…

  31. Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Actually Fantastic. I am also an expert in this topic so I can understand your hard work.

  32. Appreciate it for all your efforts that you have put in this. Very interesting info. “The deeper the sorrow the less tongue it hath.” by The Talmud.

  33. Ebook says:

    Superb website…

    [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

  34. Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  35. It is much like you study my mind! You appear to know such a great deal associated with this, exactly like you authored the book in it or something. I do think that you could do with some photos they are driving your message home a little, but additionally to that particular, this is excellent weblog.

  36. We appreciate you investing in this possibility to mention this, Personally i think highly about this i take pleasure in learning about this particular topic. If you can, because you acquire details, make sure you help to increase this website along with new details. I are finding this really beneficial.

  37. Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  38. Looking around…

    I like to look in various places on the internet, regularly I will go to Stumble Upon and follow thru…

  39. Thank you for using this possiblity to focus on this kind of, I’m strongly about this particular i appreciate discovering this subject. When possible, as you acquire facts, please add to this blog along with brand new details. My partner and i are finding that extremely helpful.

  40. iPhone 5 Jailbreak…

    [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…

  41. Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  42. Superb website…

    [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

  43. Sources…

    [...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……

  44. Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  45. mens underwear deals…

    [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…

  46. Blogs ou should be reading…

    [...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……

  47. Dreary Day…

    It was a dreary day here today, so I just took to piddeling around online and found…

  48. Online Article……

    [...]The information mentioned in the article are some of the best available [...]……

  49. Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  50. It is a fantastic site. Good finished program and incredibly useful articles. I am ever coming back inside a little bit, basically fantastic blog.

  51. Yahoo results…

    While searching Yahoo I discovered this page in the results and I didn’t think it fit…

  52. Looking around…

    I like to surf in various places on the online world, often I will just go to Digg and read and check stuff out…

  53. You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  54. mlm leads says:

    Read was interesting, stay in touch……

    [...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……

  55. Superb website…

    [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

  56. Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  57. Your blog continues to be mentioned around my forum to be a suggested reading. I’m pleased My partner and i passed by to discover that.

  58. Appreciate composing informative content material. Im impressed together with your capability to create persuasive materials. you’ve supplied me personally plenty of thought-provoking sights to think about.

  59. Links…

    [...]Sites of interest we have a link to[...]……

  60. Recommeneded websites…

    [...]Here are some of the sites we recommend for our visitors[...]……

  61. Windows 8 tablet…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]…

  62. Morton Walby says:

    I am not really excellent with English but I come up this very easygoing to read.

  63. Dreary Day…

    It was a dreary day here today, so I just took to messing around online and found…

  64. Awesome website…

    [...]the time to read or visit the content or sites we have linked to below the[...]……

  65. Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  66. Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  67. game vui says:

    Websites you should visit…

    [...]below you’ll find the link to some sites that we think you should visit[...]……

  68. Recommeneded websites…

    [...]Here are some of the sites we recommend for our visitors[...]……

  69. sonicview says:

    Awesome website…

    [...]the time to read or visit the content or sites we have linked to below the[...]……

  70. Should you might information me together with any hints on how you made your blog web site appear this particular excellent, I would personally be thankful.

  71. nfusion says:

    Recommeneded websites…

    [...]Here are some of the sites we recommend for our visitors[...]……

  72. coolsat says:

    Websites we think you should visit…

    [...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……

  73. Awesome website…

    [...]the time to read or visit the content or sites we have linked to below the[...]……

  74. You actually make it seem really easy with your presentation but I find this topic to be really one thing

  75. Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  76. kbox says:

    Superb website…

    [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

  77. Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  78. Check this out…

    [...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……

  79. Cool sites…

    [...]we came across a cool site that you might enjoy. Take a look if you want[...]……

  80. Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  81. Flight says:

    Tumblr article…

    I saw someone talking about this on Tumblr and it linked to…

  82. Informative and precise…

    Its difficult to find informative and precise info but here I found…

  83. biz names says:

    Digg…

    While checking out DIGG today I found this…

  84. halloween deals…

    [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…

  85. Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  86. Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  87. iPhone 5 says:

    iPhone 5…

    [...]we like to honor other sites on the web, even if they aren’t related to us, by linking to them. Below are some sites worth checking out[...]…

  88. Generally I can’t submit upon sites, however would like to claim that this kind of publish truly forced me to accomplish this. Really nice post!

  89. blog says:

    You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  90. Read was interesting, stay in touch……

    [...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……

  91. Its just like you read my mind! You look as if know a lot concerning this, similar to you wrote the book in it or something. There’s no doubt that that you could do with some pics to drive the message home somewhat, but except for that, it will be fantastic blog..

  92. Websites worth visiting…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]……

  93. Cool sites…

    [...]we came across a cool site that you might enjoy. Take a look if you want[...]……

  94. click here says:

    Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  95. wood sheds says:

    Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  96. sacramento property management…

    [...]here are some links to sites that we link to because we think they are worth visiting[...]…

  97. Websites you should visit…

    [...]below you’ll find the link to some sites that we think you should visit[...]……

  98. StreetWiki says:

    Superb website…

    [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

  99. Very interesting info!Perfect just what I was searching for!

  100. You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  101. Marta Burby says:

    Generally I do not publish on blogs, but I would like to say that this particular post actually compelled myself to take action. Very nice post!

  102. Websites you should visit…

    [...]below you’ll find the link to some sites that we think you should visit[...]……

  103. Links…

    [...]Sites of interest we have a link to[...]……

  104. Really great info can be found on blog .

  105. Wikia…

    Wika linked to this website…

  106. lawn care says:

    I like what you guys are up too. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site :) .

  107. Company Website Design…

    Great news, thinking we could insert several not related info, nevertheless still worth looking….

  108. I gotta bookmark this internet site it seems invaluable very beneficial

  109. Jake Baerg says:

    This kind of submit has been very properly created, looked after includes many helpful details. We loved your own specialist way with words this publish. You get this super easy that i can comprehend.

  110. I always was interested in this subject and still am, appreciate it for putting up.

  111. Just Browsing…

    While I was surfing yesterday I noticed a excellent article concerning…

  112. Sites we Like……

    [...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……

  113. Just Browsing…

    While I was surfing yesterday I saw a excellent article about…

  114. Hello my family member! I wish to say that this article is awesome, great written and include almost all vital infos. I’d like to look more posts like this.

  115. chat says:

    Yahoo results…

    While browsing Yahoo I discovered this page in the results and I didn’t think it fit…

  116. Blogs ou should be reading…

    [...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……

  117. Dean Krieg says:

    Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  118. This blog has lots of extremely helpful stuff on it! Thanks for informing me!

  119. dubai hotels says:

    Visitor recommendations…

    [...]one of our visitors recently recommended the following website[...]……

  120. Related……

    [...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……

  121. Digg…

    While checking out DIGG today I noticed this…

  122. I got what you intend, thanks for putting up.Woh I am pleased to find this website through google. “If one does not know to which port one is sailing, no wind is favorable.” by Seneca.

  123. Informative and precise…

    Its hard to find informative and precise info but here I found…

  124. Good write-up, I am normal visitor of one’s blog, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

  125. Hello, Neat post. There is an issue with your site in web explorer, would test this… IE still is the marketplace leader and a big component to other folks will pass over your magnificent writing due to this problem.

  126. F*ckin’ tremendous things here. I am very glad to see your post. Thanks so much and i’m having a look ahead to contact you. Will you kindly drop me a e-mail?

  127. Tumblr article…

    I saw someone writing about this on Tumblr and it linked to…

  128. Yahoo results…

    While browsing Yahoo I found this page in the results and I didn’t think it fit…

  129. Logic says:

    Digg…

    While checking out DIGG today I found this…

  130. Sharri Esper says:

    I like this site very much so much great information. “Abstract art is a product of the untalented, sold by the unprincipled to the utterly bewildered.” by Al Capp.

  131. I believe other website owners should take this site as an model, very clean and excellent user friendly style and design . “One of the first duties of the physician is to educate the masses not to take medicine.” by William Osler.

  132. Hello, you used to write wonderful, but the last several posts have been kinda boring… I miss your super writings. Past several posts are just a bit out of track! come on!

  133. obviously like your website but you need to take a look at the spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very bothersome to inform the reality on the other hand I’ll certainly come back again.

  134. I think you have remarked some very interesting details , regards for the post.

  135. I truly enjoy reading on this internet site , it has fantastic content .

  136. here says:

    You should check this out…

    [...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……

  137. Good day! Do you use Twitter? I’d like to follow you if that would be ok. I’m undoubtedly enjoying your blog and look forward to new posts.

  138. iPhone 5 Release Date…

    [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…

  139. lighting deals…

    [...]while the sites we link to below are completely unrelated to ours, we think they are worth a read, so have a look[...]…

  140. I have learn a few just right stuff here. Definitely price bookmarking for revisiting. I surprise how a lot effort you place to create this type of excellent informative web site.

  141. You actually allow it to be seem quite simple with your demonstration however i find this topic to be truly one thing

  142. My family members always say that I am wasting my time here at net, except I know I am getting knowledge all the time by reading such fastidious posts.

  143. I like this web blog very much, Its a really nice berth to read and receive info .

  144. I would like to thank you for the efforts you have put in writing this website. I’m hoping the same high-grade site post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own web site now. Really the blogging is spreading its wings rapidly. Your write up is a great example of it.

Leave a Reply

Your email address will not be published.