U.S. Advertising Revenue at major media companies by sector
Online 2006 2007 Y/Y $ Change Notes
Google $6,040 $8,694 44% $2,654 Full US Rev
Yahoo $4,366 $4,727 8% $361 Full Us Rev
AOL $1,886 $2,231 18% $345 Advertising Only
Microsoft $1,600 $2,110 32% $510 CY Ads Only
Total $13,892 $17,762 28% $3,870
Share of Total Ad Spending 26% 30%
Total Excluding Google $7,852 $9,068 15% $1,216
Share of Total Ad Spending 15% 16%
Google $6,040 $8,694 44% $2,654
Share of Total Ad Spending 11% 15%
TV (Cable and Broadcast) 2006 2007 Y/Y $ Notes
Time Warner $3,827 $3,925 3% $98 Networks and Cable
Viacom $4,290 $4,690 9% $400 Global
News Corp $8,692 $9,607 11% $915 Fees and Ads
CBS $2,561 $2,461 -4% -$100 Fees and Ads
Total $19,370 $20,683 7% $1,313
Share of Total Ad Spending 36% 35%
Print (Newspapers and Mags) 2006 2007 Y/Y $ Notes
New York Times $2,078 $1,950 -6% -$128 Print ads only.
Gannett $5,275 $4,937 -6% -$338
McClatchy $2,091 $1,912 -9% -$179
Time, Inc. $2,663 $2,698 1% $35 “Print” portion of TWX
Total $12,107 $11,497 -5% -$610
Share of Total Ad Spending 23% 20%
Radio 2006 2007 Y/Y $ Notes
Entercom $440 $468 6% $28 Same station
CBS $498 $447 -10% -$51
Citadel $793 $763 -4% -$30
Clear Channel $3,438 $3,439 0% $1
Total $5,169 $5,117 -1% -$52
Share of Total Ad Spending 10% 9%
Outdoor 2006 2007 Y/Y $ Notes
Clear Channel Outdoor $2,898 $3,282 13% $384 Americas
Total $2,898 $3,282 13% $384
Share of Total Ad Spending 5% 6%
ALL 2006 2007 Y/Y $ Notes
Total Advertising $53,436 $58,341 9% $4,905
Online $13,892 $17,762 28% $3,870
Share 26% 30%
Offline $39,544 $40,579 3% $1,035
Share 74% 70%
Google $6,040 $8,694 44% $2,654
Share 11% 15%
Analysis by:
Silicon Alley Insider
Source: Company releases.
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