Tony discusses his view on How brands should capitalize on their existing values and resources and use SEO and Social Marketing in order to turn it into a better user engagement experience with an added value for the company and the end-user.
Yahoo.com and all other Yahoo web properties could have a much bigger impact if all sites are well internally structured and interlinked.
Yahoo could easily dominate all Google SERPS and all if its own SERPS if they add 3 spices to their recipes:
1- A fully integrated social chat real time environment (mobile-online-TV)
2- A fully and logical semantic linking strategy
3- Open up more their platform.
Is it too late for Yahoo to act and do so?
Probably yes if they have a strong defensive internal conflicts.
Mostly not if they are more proactive with fresh young blood injected inside the company.
